Tiny PMS Match by Inka Matthew is a Playful Catalog of Color

By: Meghan Young - Published: May 10, 2014 • References: tinypmsmatch.tumblr & visualnews
Pantone colors live in real life, and not simply on the walls of someone's home or office as the Tiny PMS Match series shows. A fun photo project, it pairs objects with Pantone chips so perfectly, they appear to blend right into each other in an almost seamless way. Sometimes it is hard to see where one begins and the other ends.

Shot by designer Inka Matthew using nothing more than an iPhone 5 and the photo-editing app, Snapseed, the Tiny PMS Match photo series catalogs colors in a way that will capture many people's attention. Whether sourcing nature with flowers and other plants or toys like LEGO men and plastic dinosaurs, she manages to find perfect matches all around her. Soon her followers will see the world as one big Pantone possibility. Stats for Object-Matching Pantone Chips Trending: Older & Average
Research: 1,849 clicks in 106 w
Interest: 1.7 minutes
Concept: Tiny PMS Match
Related: 118 examples / 91 photos
Segment: Neutral, 12-55
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