This Tintas Verginia Promotion Disfigures Iconic Bands with Color

By: Alexander Lam - Published: Jul 13, 2013 • References: & ibelieveinadv
A campaign for Brazilian paint retailer Tintas Verginia features band names gone horribly wrong. The print ads show various iconic bands being altered through a change in color. Bands like Pink Floyd were transformed into "Rose Floyd" while Black Sabbath was reimagined as "Gray Sabbath". Accompanying this grotesque visual is text stating "The wrong tone compromises the whole work. If you’re painting, consult our experts."

Tintas Verginia's promotion was conceived by ad agency Verbal Communication in Brazil. The ads were built to target middle-aged music fans by shocking them. With the message that choosing the wrong paint can alter things irreparably, Verbal Communication effectively shows how essential Tintas Verginia's paint consulting services are no matter how small the project is. Stats for Band-Tinting Paint Ads Trending: Older & Chilly
Research: 459 clicks in 150 w
Interest: 0.6 minutes
Concept: Tintas Verginia
Related: 57 examples / 44 photos
Segment: Neutral, 35-55+
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