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Baker Jessic Hlavac has recently baked the world's tiniest rainbow wedding cake. While this micro-mini cake may not be bursting with size, it is certainly bursting with vibrant colors and detailed white icing flowers. Pictured on its own, the world's tiniest rainbow wedding cake appears to be of average size thanks to the talented detail and skillfully carved flowers covering one side of the cake.

Jessica Hlavac is known for creating some of the world's smallest snacks and dishes. This wedding cake is slightly larger in width than an American quarter and no more than two inches tall. Aside from its delicious appearance, I am skeptical as to how many guests at a wedding could get a slice of this cake!

Implications - There are many consumers who relish in investing both their time and money in a wide range of products and services, despite their functionality or practicality. Many consumers with disposable incomes will purchase a product solely for its unique or exclusive characteristics.