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Interactive Love Installations

Times Square Heart Sculpture Will Glow & Beat At Your Touch

— February 3, 2012 — Social Good
We have entered the month of love, and couples living in or visiting New York City can express their affection by interacting with the Times Square heart sculpture. It's the fourth year that the Times Square Alliance has hosted a heart sculpture in celebration of Valentine's Day, and this one, titled 'BIG♥NYC,' requires your touch to glow brightly and beat fast.

As the Times Square Alliance site describes, "More people = more love." While an individual person can make this 10-foot-tall Times Square heart sculpture made of 400 LEDs beat and glow, a whole group of people joining their hands together can make it glow brighter and beat faster to "create a brightly burning heart." What's more, the Times Square Alliance will make a charitable donation to the Hope & Heroes Children’s Cancer Fund every time you take a photo in front of the sculpture and share it on Facebook.

The Times Square heart sculpture was created by BIG (Bjarke Ingels Group) in collaboration with FLAT CUT, Local Projects, Zumtobel Lighting and Silman Associates.
Trend Themes
1. Interactive Art Installations - There is a disruptive innovation opportunity for artists and designers to create interactive installations that engage with the public and incorporate technology.
2. Socially Connected Experiences - Businesses can create opportunities for people to connect with each other and contribute to a larger cause by using social media and interactive elements in their installations.
3. Charitable Engagement - Charitable organizations can leverage interactive installations as a way to raise funds and awareness for their causes, by partnering with artists or businesses.
Industry Implications
1. Art and Design - Artists and designers can utilize technology and interactive elements to create unique and engaging installations that capture the attention of the public.
2. Event Planning and Tourism - Event planners and tourist destinations can incorporate interactive installations to enhance visitor experiences and attract attention to their locations.
3. Nonprofit and Charitable Organizations - Charitable organizations can collaborate with artists and businesses to create interactive installations that promote their causes and engage the public in meaningful ways.
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