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Tightrope Tea Design by Jondelle Watkins Balances Form & Functi

By: Marissa Brassfield - Published: Nov 1, 2010   Updated: Jul 7 2011 • References: jondellewatkins and behance.net
I'm loving this adorable Tightrope Tea design by Jondelle Watkins. The packaging depicts an elephant balancing on a tightrope; in his tusk, the elephant carries a graphic representation of the tea's flavor. The teabags are attached and folded like an accordion; a thin strip akin to a tightrope keeps the teabags bound.

The Tightrope Tea packaging even contains a fun graphic on the back that ties the circus themes together.

Implications - Consumers are looking for designs that offer some sort of entertainment. Products that feature an element of whimsy are appealing to those with fast-paced lifestyles. In order to grow its appeal, a company could focus on creating more items with this fun aspect in mind.