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It seems like many fashion labels are embracing the dark side, as seen in the Tiger of Sweden Winter 2010 campaign. Although this may be a natural inclination, it seems like it's reaching a whole new level in Gothic decadence. The mysteriousness evoked, however, is undeniably compelling.

Photographed by Marcus Ohlsson, the Tiger of Sweden Winter 2010 campaign offers a glimpse of what to expect in stores for the upcoming season. Although most of us are still reveling in our sunny dispositions, perhaps looking forward to darker days will get us through the unbearable heat.