Francisco Lachowski Shows Preppy Styles for TI 2010 Spring Campaign

By: Rachel Bowman - Published: Mar 21, 2010   Updated: Jul 14 2011 • References: tiformen & thefashionisto
For the TI 2010 Spring campaign, model Francisco Lachowski was chosen to show off some layered looks and a good choice it was. The model strikes a balance of aloof sexy and schoolboy charm.

The looks for the TI Spring campaign include suspenders, sweater vests and bow ties, perfect for back-to-school prep. The fun colors add to the great looks worn by Francisco.

Enjoy the TI 2010 Spring looks.

Implications - As consumers continue to age, many of them are looking for ways to recapture their youthful existences. As such, the fashion industry is releasing apparel inspired by youths. Corporations may capitalize on this emergent consumer desire by offering products which remind consumers of their childhood. Stats for Colorful Schoolboy Style Trending: Older & Buzzing
Research: 33,265 clicks in 322 w
Interest: 4 minutes
Concept: TI 2010
Related: 111 examples / 85 photos
Segment: Males, 12-35
Comparison Set: 40 similar articles, including: preppy striped cover shoots, uber-preppy fashion, and plaid street fashion.