Photographer Alexei Hay captures the three girls posing together as they show off their eclectic styles. Although the outfits for this chapter of the book include everything from oversized off-the-shoulder tops to skintight strapless dresses, the overall theme of modern day is a fun and carefree attitude.
The modern-day chapter of the Through the Decades Book has something the other chapters don’t: fierce individualism.
Implications - No longer looking for overtly revealing styles, consumers are interested in going back to a more natural state of mind through their fashion. Designers attempting to make a name for themselves could focus on a more laid-back style when coming out with new products.