Free People's Through The Decades Book Reveals Modern-Day Lo
Photographer Alexei Hay captures the three girls posing together as they show off their eclectic styles. Although the outfits for this chapter of the book include everything from oversized off-the-shoulder tops to skintight strapless dresses, the overall theme of modern day is a fun and carefree attitude.
The modern-day chapter of the Through the Decades Book has something the other chapters don’t: fierce individualism.
Implications - No longer looking for overtly revealing styles, consumers are interested in going back to a more natural state of mind through their fashion. Designers attempting to make a name for themselves could focus on a more laid-back style when coming out with new products.