Hugo Boss Remakes the Thriller Suit With Modern Fashion Elements
Justin Lam — August 31, 2018 — Fashion
References: hugoboss & luxurylaunches
In celebration of the late Michael Jackson's 60th birthday, Hugo Boss has released an updated take on the king of pop's iconic white Thriller suit. The original suit was also designed and created by Hugo Boss and this new offering will be part of a capsule collection inspired by Michael Jackson's signature style.
The updated Thriller suit features a slimmer fit of the original and is more of a reference to the silhouette of the original. The new Thriller suit is made entirely in Germany and features 80's-style three button cuffs, slim notch lapels, and mother-of-pearl buttons.
The collection will also include three unisex t-shirts, all of which reference standout moments from Jackson's storied career. The first of the shirts feature the Thriller album art, while one of the white shirts displays a silhouette of one of Jackson's iconic dance poses. The final shirt bears an artist rendering of Jackson on the front.
The updated Thriller suit features a slimmer fit of the original and is more of a reference to the silhouette of the original. The new Thriller suit is made entirely in Germany and features 80's-style three button cuffs, slim notch lapels, and mother-of-pearl buttons.
The collection will also include three unisex t-shirts, all of which reference standout moments from Jackson's storied career. The first of the shirts feature the Thriller album art, while one of the white shirts displays a silhouette of one of Jackson's iconic dance poses. The final shirt bears an artist rendering of Jackson on the front.
Trend Themes
1. Retro Revivalism - Fashion companies can take inspiration from iconic fashion pieces of the past to create updated offerings and tap into nostalgia.
2. Customized Capsules - Creating limited edition items, like capsule collections, inspired by influential celebrities or cultural icons can generate buzz and drive sales for fashion brands.
3. Authentic Luxury - Highlighting locally-made and high-quality materials in fashion products can appeal to consumers who prioritize craftsmanship and authenticity.
Industry Implications
1. Fashion - Hugo Boss' updated Thriller suit collection highlights the potential for nostalgia-driven limited edition clothing lines.
2. Entertainment - The enduring legacy of Michael Jackson can inspire capsule collections and collaborations between fashion and entertainment industries.
3. Manufacturing - Companies that prioritize locally-made and high-quality materials can attract consumer interest in their products and generate buzz for their brand.
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