This Jack Daniels Contest Asks Consumers to Toast to Frank Sinatra

By: Ady Floyd - Nov 2, 2015
References: jackdaniels & adweek
This Jack Daniels contest invites consumers to share a toast in honor of the late jazz legend Frank Sinatra. As an honorable tribute to the musical icon, this Jack Daniels contest is asking consumers to post videos and photographs in honor of Frank Sinatra's 100th birthday onto social media.

The whiskey brand produced some of Sinatra's favorite drinks, which is why Jack Daniels is honoring the memories of Sinatra by encouraging consumers to interact with the brand via Instagram. Consumers are asked to give a toast to the musician and upload the image of clip using the hashtag '#ToastSinatraContest.'

The consumer who posts the best toast in Sinatra's honor will receive a trip to Los Angeles and Las Vegas "for themselves and their personal 'Rat Pack' of four friends." The trip includes private helicopter trips and snazzy Jazz-inspired outfits. The contest winner will be announced on December 12th, which would be Frank Sinatra's birthday.