'This Is A Generic Brand Video' Pokes Fun at Boring Branding

By: Jamie Danielle Munro - Published: Mar 27, 2014 • References: mcsweeneys.net and psfk
This Is A Generic Brand Video was done by Kendra Eash, and is a hilarious take on just how boring certain corporate videos can be. Using stock footage from the site Dissolve, she put together clips and tag-lines that most big companies have used in the past to show "innovation" and "progress." A voiceover can be heard at the same time, calling out how most companies use these images to send a generic message that is really no different than their competitors.

The video is a comedic unravelling of the annoying information consumers are sent on a daily basis, but usually don't think otherwise. This Is A Generic Brand Video points out just how boring certain corporate branding can be.