This Hair Of Mine Aims to Revolutionize the Black Hair Industry
Kanesa David — May 31, 2022 — Fashion
References: thishairofmine.world & hypebae
Cyndia Harvey has revolutionized the scope of luxury hair and scalp care by starting her own business, This Hair Of Mine, after creating hairstyles for some of fashion's most recognizable companies. Harvey and artist Remi Ajani co-founded T.H.O.M, aiming to promote the beauty and capabilities of Black hair.
Harvey describes the tradition of scalp care as "a ritual cherished by moms, fathers, sisters, and brothers." She stated: "We're redesigning this routine with a more effective approach meant to give remarkable outcomes, based on the latest scientific discoveries."
T.H.O.M is named after a film project directed by Akinola Davies Jr, which honors the African diaspora and highlights the ancestral connection between Black hair and the identities of Black people. T.H.O.M’s Scalp Serum launches on May 31.
Image Credit: This Hair of Mine
Harvey describes the tradition of scalp care as "a ritual cherished by moms, fathers, sisters, and brothers." She stated: "We're redesigning this routine with a more effective approach meant to give remarkable outcomes, based on the latest scientific discoveries."
T.H.O.M is named after a film project directed by Akinola Davies Jr, which honors the African diaspora and highlights the ancestral connection between Black hair and the identities of Black people. T.H.O.M’s Scalp Serum launches on May 31.
Image Credit: This Hair of Mine
Trend Themes
1. Afrocentric Scalp Care - There is an opportunity to expand the market with innovative and effective scalp care products that cater specifically to the needs of people with Afro-textured hair.
2. Luxury Hair Serums - Luxury hair companies can tap into the growing demand for high-end hair serums designed for Black hair, creating a new product category within the industry.
3. Revolutionizing Hair Rituals - There is potential for start-ups to bring innovation to traditional hair care rituals, such as the one described by Harvey, by incorporating scientific discoveries and promoting a more effective approach.
Industry Implications
1. Black Hair Industry - This Hair Of Mine has the potential to disrupt the Black hair industry, offering high-quality and specialized products that cater specifically to Black hair needs.
2. Luxury Beauty Industry - This Hair Of Mine offers high-end beauty products that could create a new category within the luxury beauty industry, catering specifically to consumers with Afro-textured hair.
3. Multicultural Hair Care Industry - This Hair Of Mine taps into the growing demand for multicultural hair care products, with a focus on developing effective and innovative solutions for Afro-textured hair.
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