The Theory SS 2012 collection is a crossover of lifestyles, allowing fashionistas to bring their edgy side into the office. The series boasts grunge-inspire work styles. The designers have successfully rendered ultra-chic slouch-fit trousers and oversized sweaters. While the curation is reminiscent of 90s subculture, it remains put-together and polished. The pieces are relaxed, yet maintain a sartorial structuring.
Theory has been rocking the fashion scene since its launch in 1997, with the pants that boast the perfect fit. From there, Theory has bloomed into an internationally appreciated brand, known for premium fit and fabric quality. The designers focus on staple pieces that define a wardrobe, and exhibit a bold forwardness. As stated on the company website, "Theory is a brand that doesn’t look to the future – Theory creates the future."
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