Mountain Dew and Doritos' Promotion is Targeted Towards 'Call of Duty' Fans

By: Riley von Niessen - Aug 8, 2016
References: mountaindew & charlieintel
Mountain Dew and Doritos collaborated for a limited time promotion that offers consumers in the United States the chance to access exclusive features in 'Black Ops 3 Shadows of Evil Zombies' by entering specific codes that can be found in its themed packaging.

Once finding the codes in the Mountain Dew and Doritos products, gamers can then have access to "30 minutes of exclusive Zombies Double XP a day" and win other prizes as well. The promotion, titled the 'Fuel Up for Battle,' is said to have been created to demonstrate how the two brands associate with video game culture -- allowing it to better appeal to its target consumers.

In addition to this, the promotion generates more excitement for Mountain Dew and Doritos products, as fans of the game are given more reason to purchase drinks and chips with the themed packaging so that they can experience Black Ops 3 in a new way.