Aitor Throup's TheDSA Collection Boasts Captivating Graphics
Kalina N — July 23, 2020 — Art & Design
TheDSA collection (where DSA stands for Daily Sketchbook Archives) was first teased by Aitor Throup and A.T Studio back in January 2020. The hype has since then only built up as the release of the capsule was delayed due to the coronavirus pandemic, leaving streetwear fans in anticipation. The official debut for The DSA series 1 is now set to be August 2020 and a slick editorial has been shot to get fans excited for the drop.
TheDSA collection boasts hoodies, t-shirts, and sweatpants. Neutral shades are maintained throughout the capsule to keep the silhouettes versatile. Each piece of clothing features a "stylized numbers and Throup's illustrations." Described as a "conceptual response to streetwear," the graphics are hand-picked from an archive with over eight years of Throup's daily output.
Image Credit: A.T. Studios
TheDSA collection boasts hoodies, t-shirts, and sweatpants. Neutral shades are maintained throughout the capsule to keep the silhouettes versatile. Each piece of clothing features a "stylized numbers and Throup's illustrations." Described as a "conceptual response to streetwear," the graphics are hand-picked from an archive with over eight years of Throup's daily output.
Image Credit: A.T. Studios
Trend Themes
1. Graphic Streetwear - Opportunity for disruptive innovation in the streetwear industry through the incorporation of captivating graphics.
2. Delayed Releases - Opportunity to disrupt traditional product release schedules in the fashion industry by leveraging anticipation and build-up.
3. Conceptual Response - Opportunity for disruptive innovation in the apparel industry by offering clothing that serves as a conceptual response to streetwear trends.
Industry Implications
1. Fashion - Opportunity for disruptive innovation within the fashion industry by introducing highly anticipated graphic streetwear collections.
2. Streetwear - Opportunity for disruptive innovation in the streetwear industry by incorporating hand-picked captivating graphics in clothing designs.
3. Apparel - Opportunity to disrupt the traditional apparel industry by offering clothing that serves as a conceptual response to streetwear trends.
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