Rookie

The World Beach Project by Sue Lawty Lets Anyone Become an Artist

By: MeganD817 - Published: • References: vam.ac.uk & vam.ac.uk
The World Beach Project was devised by the Victoria & Albert Museum's artist in residence, Sue Lawty. Its popularity is spreading like wildfire across the globe this summer, and it's easy to join in on the fun. Just strip down, head to the beach, and channel your inner 5-year old for some creative playtime.

The brilliance behind the World Beach Project is its simplicity: Grab some stones, take a few pictures while you make a pattern (or even just a nice pile of rocks), and then upload them on to the website when you get home. Stats for Global Beach Art Projects Trending: Older & Mild
Traction: 2,134 clicks in 237 w
Interest: 4 minutes
Concept: The World Beach Project
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: cheese sculptures, peculiar painted stones, and bacterial art.