'The Woman Underneath' by Velvet Globe Divers & Marlies Meijlink
The effect is at once ethereal and somewhat spooky; the underwater setting certainly sets 'The Woman Underneath' apart from any other lingerie shoot you'll see today, that's for sure.
Implications - Society is so saturated with so many advertisements that customers have begun to ignore their images. They now take notice of ads which feature risque or shocking images; these are memorable and spark discussion in society. Companies can incorporate these qualities into their marketing campaigns to appeal to potential consumers.