Enigmatic Afterparty Art
The Weeknd Thursday mixtape cover features three panels of women labeled "Wednesday," "Thursday," and "Friday." The most vibrant of the three, "Thursday," is dolled up in vibrant primary colors, much like the pin-ups of yesteryears. It's only looking at "Friday" that we see the aftermath of her night before. How does that relate thematically to mixtape? You'll just have to download The Weeknd's Thursday album for yourself and find out.
Implications - Consumers are appreciative of photography with hazy filters applied to it because it invokes a dreamlike quality, simultaneously providing consumers with a euphoric escapist experience and a product that consumers can readily empathize with. Corporations looking to convey their brand as fantastical may consider using surrealistic imagery in their promotional campaigns.