The Scuppie Edit
Socially Conscious Upwardly-Mobile Person

Gordon Gekko has gone green!

Vast hordes of Scuppies already roam the urban and suburban landscape. You can find them at the local Starbucks, listening to world music and earnestly asking the barista whether the espresso is ground from free-trade beans.

They’re the ones shopping on the internet for solar-powered bird feeders and dining-room tables carved from 100-year-old recycled Brazilian mahogany. They’re in front of you in line at Whole Foods, pondering whether to ask for paper or plastic.

These are people who, although they may not yet realize it, are desperately yearning for an updated moniker that better encapsulates their ultimate altruistic-yet-stylish way of life.