The Scrambler at Mickie's Challenges Gluttonous Meat Lovers

If you are looking for a mighty challenge of a breakfast then ‘The Scrambler’ at Mickie’s in Madison, WI is for you.

For $7.70 a person, receive a whopping 2 lbs and 3 oz of food. The Scrambler includes eggs, meat, potatoes, cheese and gravy.

This dish contains enough calories for an entire weekend. Believe it of not, Mickie’s makes 50-100 Scramblers each week, and hundreds on the weekend.

Implications - One of the best ways a company or brand can garner interest and attention from the media and consumers is by investing in products that appeal to irony and novelty. By offering products that are so over the top they might be a joke, the commodity transcends the traditional confines of its genre and becomes a part of the pop culture conversation.