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Design-Focused Rug Collaborations

Paul Smith Partnered with the Rug Company in This Collection

— January 17, 2018 — Art & Design
Paul Smith's brand has become synonymous with the use of multicolored stripes, and now that design is being applied to a series of elegant carpets. In partnership with The Rug Company, the British designer has unveiled several playful home furnishings which can seamlessly tie any room together.

In this particular collaboration, Smith opted for an "understated" pastel colorway as appose to his traditional vibrancy. According to the designer, "The classic stripe is given a contemporary twist with intersections and overlays, seamlessly flowing from one colour group to the next." Bluring the lines between interior design and fine art, this collection offers the contemporary consumer a stylish alternative to traditional market offerings.

Each rug has been hand woven from hand-knotted Tibetan wool.
Trend Themes
1. Multicolored Stripes for Home Decor - Opportunities for designers to collaborate with home decor brands and incorporate bright, playful color schemes into traditionally understated spaces.
2. Intersection of Fine Art and Interior Design - Exploring opportunities to create unique and artful home decor pieces that blur the lines between traditional market offerings and fine art.
3. Handwoven, High-quality Home Decor - Demand for high-quality, handcrafted home decor items that provide a unique alternative to mass-produced products.
Industry Implications
1. Home Decor - Opportunities for home decor brands to collaborate with designers and artists to create unique, high-quality products that provide a stylish alternative to traditional offerings.
2. Art and Design - Exploring collaborations between artists and designers to create beautiful and innovative home decor pieces that combine functionality with artistry.
3. Handicrafts - Growing demand for artisanal and handcrafted home decor pieces, creating opportunities for small businesses and handicrafts communities to showcase their products to a wider audience.
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