'The Riot Life' is an organization that aims to bring LGBTQ-identifying persons and allies together by way of collaborative projects -- making for a positive community that values both individuality and inclusiveness. For National Coming Out Day, which occurs annually on October 11th, The Riot Life joined with painter and illustrator Rachel Harris and Stephanie Tamez of 'Saved Tattoo' for a campaign called #UniteForLove, which raises money for LGBTQ-supporting NGOs.
In order to do this, the #UniteForLove t-shirts that were made feature artful designs that someone can look forward to incorporating into their wardrobe, with both black and white variations available. To promote the cause, The Riot Life reached out to social influencers who then posted pictures of themselves in the tees along with a description of the meaning behind it. For each tee that's purchased, 50% of the cost will go towards an LGBTQ-supporting non-profit of the ambassador's choice, helping those who don't feel safe or comfortable in being themselves to find acceptance in a loving community.
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