Surfer dudes. Oceans. Whales. Tree-huggers. Small cars. Surf boards that collapse. That about sums up the need for the Pope Bisect brand of surfboard - a surfboard that breaks down into two pieces and is quickly reassembled when the waves are right. Radical design! I hate to tell Nicholas Notara that his design on Yanko has already been developed.

Implications - Consumers are looking for products that are easily stored. The reason behind this is that housing is becoming more small and confined as the population increases. Items that are overly large such as surfboards are seen as garage storage, therefore, collapsible products appeal to consumers who want the product but don't have enough room to store it.