Product Tank Designs 'The New Rule' for the Visually Impaired

By: Matt Ho - Published: Jan 25, 2011 • References: producttank.squarespace & yankodesign
The millimeters on a ruler are always difficult to see, which is why the 'New Rule' is here to help.

Product Tank designed a ruler called the 'New Rule' to help the visually-impaired read measurements easier. The measuring tool displays larger numbers on the top and inside a sliding bar specifically for measuring millimeters. Each time the bar moves, it clicks to provide audible feedback on the measurement. The 'New Rule' is a well-thought out concept that will benefit those with vision problems. Stats for Magnified Rulers Trending: Older & Chilly
Research: 3,210 clicks in 279 w
Interest: 1.6 minutes
Concept: The New Rule
Related: 49 examples / 38 photos
Segment: Neutral, 12-55+
Comparison Set: 18 similar articles, including: rebellious rulers, wooden calendars, and high tech measuring.