This Spotify Ad is Inspired by The Neverending Story

By: Mishal Omar - Jan 25, 2017
References: youtube & adage
The Neverending Story is a movie that was popular among people who were children in the 80s, and this Spotify ad is evoking this nostalgia in consumers.

The commercial reveals the characters from the movie, Atreyu and Falklor, as they fly through the sky together. Rather then re-imagining a scene from the movie or revealing a well-known clip of it, Spotify instead chose to imagine how the characters grew up. In the commercial, the song 'Never Ending Story' by Limahl plays in the background while Atreyu says to Falklor: "I can't believe people are still streaming this song every day."

The use of nostalgia in this ad works to target a demographic of people in their late 20s and early 30s that so far, are not the brand's primary listeners.