The technology communications heavy-weight Cisco has just launched an innovative platform for journalistic content called 'The Network.' The content focuses on areas that are important to the tech company (tech innovation, social media, business development); however, the company states that the platform will not be an area to highlight specific products.
'The Network' is a unique example of a company that provides the means for disseminating content in the digital age stepping into the creation and distribution of content.
With more Internet users every day, the digital space requires engaging content. This represents a unique opportunity for companies to create content and at the same time speak with their customers. By providing stimulating material online, companies can try to carve out new ways in which their customers can relate to the brand.
Implications - As previously stated, the Internet provides companies with a unique opportunity to communicate with their audience directly; however, if consumers feel as though they are being sold to or manipulated, legitimacy of a company is lost. Thus, companies must ensure that whomsoever is regulating their online presence always maintains the image of a consumer insider.
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