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The MYKITA 2013 Collection is Smart and Stylish

By: Tia Clarke - Published: • References: mykita & highsnobiety
Berlin-based eyewear brand MYKITA is celebrating its 10th anniversary with this gloriously, sun-drenched lookbook. The discerning collection oozes style and sophistication with laid-back, everyday designs. From outlined aviator shades, to tortoiseshell framed glasses to pastel colored frames, the collection has something to suit every style.

The fact that the established brand has used close friends and family in these shoots adds to the warmness and genuineness of the aesthetic they are trying to portray. The lookbook was shot in the brand's native Berlin. In my opinion this is a city perfectly suited to the brand's modern sensibility. This unisex collection will be a hit with teenage girls and older men and women alike. Sunglasses like these would be the perfect eyewear for a summer festival. Stats for Sun-Drenched Hipster Lookbooks Trending: Older & Popular
Traction: 14,908 clicks in 79 w
Interest: 2.8 minutes
Concept: The MYKITA 2013
Related: 61 examples / 47 photos
Segment: Females, 18-55
Comparison Set: 22 similar articles, including: gold-plated shades, sunglass headpieces, and janis joplin eyewear.