'The Moisture' in Umno magazine is an editorial shot by Lukasz Pukowiec that features model Daniel Uzdowski in fashion curated by stylist Dawid Salachna. Uzdowski wades in a rural lake and vamps in its picturesque surroundings.
There's nothing like a good outdoor shoot near a body of water to inspire me to get outside and enjoy the world. See more shots from 'The Moisture' in Umno magazine above.
Implications - Male consumers are getting more in tune with their feminine side. No longer afraid to experiment with different styles, men are embracing different aspects of their look. Designers could focus on this exploratory element in order to attract more male shoppers.
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Concept: The Moisture In Umno
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Segment: Males, 18-35
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