Louis Vuitton's The Mini Icons collection has been showcased to the public via a viral mini film. Women show off the assortment of small hand held bags within the streets of Paris, strutting about with pops of pink and orange as they are displayed via the clasps and straps.
While certain staples are present in The Mini Icons, seen in the LV-embossed dark brown leather, the brand has reinterpreted its classic approach to fashion here with bright red side totes and deep purple fabrics. In just under a minute, viewers get a sense of what the brand wishes to get across via the pieces- a sense of youth and modernity that will reshape the label.
Stats for Viral Micro Purse Videos
Trending: Older & Mild
Research: 1,363 clicks in 170 w
Interest: 0.9 minutes
Concept: The Mini Icons
Related: 101 examples / 78 photos
Segment: Females, 18-55
Comparison Set: 37 similar articles, including: femme fatale fashion films, angelic fashion films, and underpass fashion films.
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