The McItaly Big Mac Draws the Ire of Italians

By: Michael Hines - Published: Mar 7, 2010 • References: & guardian
I don't know what to make of the McItaly. It seems like a tasty treat: a burger made with artichoke spread, Asiago cheese and lettuce, all grown in Italy. But Italians hate it. And if Italians hate it, I am obligated to hate it.

My semi-Italian blood is boiling right now. The McItaly is a smart marketing idea, but Italians take their food super seriously. They don't fark around when it comes to eating.

Maybe the McItaly will become a shinning symbol of Italy, like ancient Rome. Or it could go down as a big black eye, ala Mussolini. This one will be interesting to follow. Stats for Country-Specific Sandwiches Trending: Older & Chilly
Research: 2,525 clicks in 324 w
Interest: 4 minutes
Concept: The McItaly
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: 38 mcdonalds lures, sleek fast food redesigns, and crowdsourced mcadvertising.