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The McItaly Big Mac Draws the Ire of Italians

By: Michael Hines - Published: • References: news.bbc & guardian
I don't know what to make of the McItaly. It seems like a tasty treat: a burger made with artichoke spread, Asiago cheese and lettuce, all grown in Italy. But Italians hate it. And if Italians hate it, I am obligated to hate it.

My semi-Italian blood is boiling right now. The McItaly is a smart marketing idea, but Italians take their food super seriously. They don't fark around when it comes to eating.

Maybe the McItaly will become a shinning symbol of Italy, like ancient Rome. Or it could go down as a big black eye, ala Mussolini. This one will be interesting to follow. Stats for Country-Specific Sandwiches Trending: Older & Chilly
Traction: 2,408 clicks in 241 w
Interest: 4 minutes
Concept: The McItaly
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
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