To encourage recycling and friendly treatment of the environment, the Tuffy brand created the ‘Lazy Man’s Guide to Saving the World’ for all those who have no idea how to be environmentally conscious.
Speaking to a very specific demographic—the couch potato lazy man—this book hopes to inspire men around the world to be more proactive when it comes to protecting the environment. This novel is created specifically from 100% recycled paper and materials, to strengthen the message behind the book. Inside the readily available digital novel, readers can find images of collage junk and recycled paper that tells the story of a lazy man that gives great simple advice on how to start recycling. Filled with quirky designs, short text and beautiful paper arrangements, this book is a must read for any gentleman out there.
Stats for Environmentalist-Encouraging Books
Trending: Older & Mild
Research: 1,084 clicks in 151 w
Interest: 1.2 minutes
Concept: The Lazy Man's Guide
Related: 73 examples / 56 photos
Segment: Males, 18-55+
Comparison Set: 27 similar articles, including: masculinity affirming business cards, manly motif wall decals, and manly whiskey accessories.
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