Oki-Ni's 'The Launch' video celebrates the e-commerce group's fully revamped website. The British brand took to the sky to promote the new page, tying some of its feature apparel to air balloons and tight pieces of string.
The team behind The Launch had few misgivings about the high stakes nature of the film. They sent the clothing pieces 10,000 feet into the sky, capturing them as they floated amid fluffy clouds and rocky mountains.
This marketing ploy reveals Oki-Ni's intensely creative side. A short picture is certainly unnecessary for an online debut, and yet, the label has applied its artistic expertise to the breathtaking fashion showcase. The legwear, outerwear and accessories division of the site are given a fresh feel by consequence.
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