Capturing the essence of cool is not always easy, but 'the impossible cool' tumblr makes it look effortless.
Capturing stars from old school Hollywood like Aretha Franklin and Audrey Hepburn to name a few, the tumblr features chic photos mostly taken in black and white. Whether the stars are caught off guard or posing makes no difference. They all look as cool as can be.
Take a look through the impossible cool to see what it takes to be inducted into this hall of fame.
Implications - Consumers in modern society look for style in all of their products. Designs featuring aesthetics with function attract shoppers who want the best of both worlds. In order to increase their appeal on the market, a company could focus on the importance of design in all their items.
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