Progresso Creates a DIY Chef Community With 'The Idea Pantry'

By: Summer Luu - Published: Mar 10, 2011 • References: theideapantry & psfk
'The Idea Pantry' is a community site that the Progresso food label created for home chefs who like to cook with its ingredients.

Teaming up with digital innovation shop POKE New York, Progresso promoted the Italian sauces product line on 'The Idea Pantry' site, featuring home cooking lessons through online video tutorials. When you're stumped with meal ideas, the vids offer you a variety of recipes to cook up a feast. The neat thing about the site is that amateur chefs can communicate directly with the socially savvy instructors by asking them questions on how to cook.

As 'The Idea Pantry' grows, the company hopes to have every new product get its own feature online. The culinary community website is a great way to connect socially with its aspiring cooking customers. Stats for Socially Connected Cooking Products Trending: Older & Chilly
Research: 702 clicks in 271 w
Interest: 3 minutes
Concept: The Idea Pantry
Related: 70 examples / 54 photos
Segment: Females, 18-55
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