Famous Swedish urban clothing brand We Are The Superlative Conspiracy, or WESC for short, have launched a new campaign to showcase their denim styles called 'The Hunt.'
The Hunt is a two minute long video that encompass the lives of four individuals. One is obsessed with art, one with her makeup, the other with her garden and the last subject is involved with film and cameras. Little do these WESC sporting models know that people are after their signature denim.
Once they know that The Hunt is on the four models run and even ride for their lives to evade this unseen force. The campaign deploys the idea that the new denim from WESC is highly wanted and that you should get it before it's too late.
Stats for Model-Chasing Campaigns
Trending: Older & Average
Research: 998 clicks in 258 w
Interest: 4 minutes
Concept: The Hunt
Related: 87 examples / 67 photos
Segment: Females, 12-35
Comparison Set: 32 similar articles, including: casual summer ensembles, easygoing hipster lookbooks, and city slicker lookbooks.
More Stats +/-
Easygoing Hipster Lookbooks
Casual Summer Ensembles
City Slicker Lookbooks
Vibrant Summer Streetwear
Rebellious Urban Photography