The models in the photographs are shot in a rural location, hanging out in shack-like houses and walking through overgrown fields. The West Coast label delivers a variety of different styles for the upcoming cool weather season. From trousers, to jeans, to hoodies to beanies, pieces from The Hundreds 2011 Fall Collection make for laid back, hipster looks. The washed-out effects of the photography combines very nicely with the unembellished qualities of the collection.
Implications - In today's society, there is a contradictory demand for products boasting both cutting-edge and vintage qualities. In order to satisfy this consumer craving, businesses must discover unique ways to portray their products as both contemporary and classic.