LA streetwear brand The Hundreds released its Fall 2012 collection look book, which stays true to the brand's California skateboarder feel while departing from the bright and clean colors of this summer's looks for a more washed-out color palette.
The Hundreds Fall 2012 look book is shot in an industrial setting with accompanying stoic lions, wolves and stags. The artistic direction matches the feel of the collection. The Hundreds Fall collection features a work-wear aesthetic that is paired with natural prints, like camouflage and Native American patterns. The line also utilizes military-inspired cuts, adding to the utilitarian vibe of the collection.
The Hundreds is both a clothing line and an online magazine that was founded by brothers Ben and Bobby Hundreds in 2003. The company describes itself as "a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase."
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