'The Giving Tree' Notepads Have an Environmental Message

By: Romina S. Cortellucci - Published: Jun 26, 2012 • References: heochangbong & andrewkelsall
'The Giving Tree' Notepads show how the smallest action has an environmental impact. The memo pad was created by the Seoul-based graphic design firm Heochangbong Design Studio. Shaped as a tree trunk, the notepad playfully reminds people where this paper is coming from.

The essence of the product is described on the Heochangbong Design Studio website: "as the memo pad is used, the trunk of the tree will gradually disappear sending messages of the effects of wasting paper." Every time a sticky is used, the tree begins to disappear, reflecting nature.

The notepads are a nostalgic reminder of the classic Shel Silverstein children's book of the same name. The pads show us how the environment is quickly being used up by humans. A portion of the proceeds raised by purchasing 'The Giving Tree' Notepads is donated to planting trees. Stats for Nostalgic Literary Post-Its Trending: Older & Mild
Research: 2,863 clicks in 204 w
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Concept: The Giving Tree Notepads
Related: 75 examples / 58 photos
Segment: Neutral, 12-55
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