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"The Gargoyle" Burning Flesh Ad

By: Going Like Sixty - Published: Aug 8, 2008 • References: somethingbadisgoingtohappenhere
Using a viral campaign to promote a book, in this case, The Gargoyle by Andrew Davidson, is still pretty rare.

This very graphic and unsettling video is not for the squeamish. The Gargoyle is about a man who suffers unspeakable burns during a car wreck. The video describes, in detail, what would happen if you put your hand, and then your face, on a glowing stove burner, and then pulled it away.

Can you smell it? Were you intrigued to read the book? Or just grossed out? Stats for (Disturbing) Viral Book Campaigns Trending: Older & Mild
Research: 2,929 clicks in 407 w
Interest: > 3 minutes
Concept: (Disturbing) Viral Book Campaigns
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: burning inhumane images, laser-etched tattoos, and flaming instruments.