'The Face of Beauty,' Vogue Nippon's August issue editorial photographed by Jem Mitchell, features model Patricia van der Vliet in an ever-changing beauty shoot. Makeup artist Alex Box transforms the model from 'Material Girl' to 'California Girl' and back.
Click through the featured gallery to view the many faces of Dutch fashion model Patricia van der Vliet, who was also featured on 'Holland's Next Top Model.'
Implications - Shoots that chose to go in one particular direction can end up limiting themselves, as opposed to spreads that demonstrate a wide range of looks. Businesses that introduce imagery that covers a wide spectrum -- like this Vogue Nippon shoot -- can more effectively target varying consumers tastes.
What Makes This Trend Stand Out
- Diverse Beauty
- There is an opportunity for the beauty industry to showcase diversity and appeal to a wider range of consumers through showcasing a range of looks.
- Multi-functional Products
- As models transform from look to look, it highlights the importance of multi-functional beauty products and the opportunity for the cosmetics industry to create more innovative and efficient products.
- Non-linear Branding
- Brands should consider showcasing nonlinear branding through photo shoots that demonstrate a diverse range of styles, in order to portray greater authenticity and appeal to a wider audience.
Sectors Adopting This
- Beauty
- The beauty industry could benefit from showcasing a wider variety of looks to cater to more diverse audiences.
- Fashion
- Fashion brands can use non-linear branding in their photo shoots to appeal to a wider range of consumers.
- Cosmetics
- The cosmetics industry should consider introducing more versatile and multi-functional products as showcased in these photo shoots.
