The Hacienda La Capilla 'The Diamond Sterling' is all Extravagance

By: Amanda Chang - Published:   Updated: Jun 15 2011 • References: haciendalacapilla & bornrich.org
It seems as though Hacienda La Capilla's 'The Diamond Sterling' tequila has officially topped the world's most pricey liquors. Available at a cool $3.5 million, the Mexican tequila has become the world's most expensive tequila.

With a flashy 2.3 kg layer of pure platinum and over 4,000 diamonds totaling 328 carats, 'The Diamond Sterling' is a luxury must-have that will have the high-end set drooling.

Implications - Despite the recent downturn of the economy, there is still a strong market for ultra-luxury products. Luxury brands or companies should try and capitalize on this by introducing a specialty line of ultra luxury products. It would only appeal to the small segment of the upper-crust, but it would draw consumers with interest in the product's exclusivity.

Stats for Ultra-Ritzy Tequila Trending: Older & Mild
Traction: 1,933 clicks in 196 w
Interest: > 3 minutes
Concept: The Diamond Sterling
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: tequila on the rocks, badass nuptial favors, and 14 tequilarrific finds.