The burqini is a cover-all swim suit that allows Muslim girls and women to swim freely in comfort and style. The burqini was first launched in Australia at the 100th anniversary of surf life saving in Australia on Sydney's famous Bondi Beach. It is hoped the costume will allow female Muslims to fully embrace the mad sporting culture of Australia.
Implications - Innovative ideas such as the burqini are greatly favored as they are seen as culturally open minded. In addition to this, these products offer a solution to cultural barriers. These ideas show that the world has progressed in understanding and appreciating others religious and cultural views.
Stats for Muslim Swimwear
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Concept: Muslim Swimwear
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Segment: Females, 18-55
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