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The Brainovi steers lonesome blind travelers in the right direction.

The Brainovi is a braille navigation map that talks, provides audio and 3D touch display, enhancing a blind person's travels in all the right senses. Spoken words of the preferred destination go into the device and audio directions are spoken out through a Bluetooth earpiece; all the while a Braille map pops up on the display screen. The Brainovi provides a feel-good experience.

Implications - Businesses that tailor their products to better serve the needs of individuals with different medical conditions will likely experience favorable results. Not only will these companies directly affect those affected by illness or disease, but they will also portray themselves as a compassionate and caring organization.