The influence of reality show merchandise is gaining major weight. Biggest Loser has sparked so much inspiration for people who want to lose weight, fueling them with motivation and the faith they can achieve their goals, making the show an easy marketing platform. Advertisers have leveraged this emotional connection in the marketing of various products, from milk to cookbooks and now, The Biggest Loser Designer Whey protein powder.
Starting in January, The Biggest Loser protein powder will make consistent appearances on the show, playing an integral role in the weight-loss success of contestants.
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By: Bianca Bartz - Published: Dec 10, 2008 • References: promomagazine