The Australian Koala Foundation Uses a +1 Button for its Cause

By: Sarah Nazim - Published: May 9, 2012 • References: koalaplusone & savethekoala
The Austrian Koala Foundation is a non-profit, global organization that focuses on research, conservation and community education, in order to conserve the wild koala habitat. The organization is run by staff members and volunteers; they have become the world’s largest funding pool of koala research, without the aid of any government funding.

Their latest campaign called ‘Adopt a Koala,' is a social media-driven effort that encourages users to embed a +1 Koala button to their blogs or web pages, which is similar to the Google +1 button, in order to spread the word about its initiative. For as little as $25/month you would be contributing funds to aid the furthering of koala research, and at the same time you get to adopt one. 

The Austrian Koala Foundation website has a list displayed with the koalas that you can adopt. There is the option to adopt Joeys, Adults, Wild or Mum and Joeys for $35/month. Upon adopting the koala of your choice, you receive an adoption kit that includes items such as a personalized photo of your koala, a welcome letter and stickers. And if you want to make a trip down to Brisbane, Australia, you can visit your koala.

Photo Credits: Picture 1 Stats for Social Media Animal Campaigns Trending: Older & Mild
Research: 371 clicks in 210 w
Interest: 0.5 minutes
Concept: The Australian Koala Foundation
Related: 85 examples / 65 photos
Segment: Neutral, 18-55+
Comparison Set: 31 similar articles, including: green canvas campaigns, disheveled party animal campaigns, and education-funding agriculture.