The Amazing Spider-Man Trailer Shows the Future of the Hero's Franchise
The Amazing Spider-Man trailer highlights the origins of Spider-Man and includes most of the cast including Emma Stone as Gwen Stacy. Who the villain's going to be in this franchise reboot is still a mystery.
Implications - Consumers have a special affinity towards certain pop culture franchises and they're constantly seeking new content related to these series. Corporations that are able to purchase licenses to old pop culture franchises should do so and reinvigorate the series through new content.