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The Terry Richardson Equinox ad campaign is sexy and candid, completely embodying the photographer's gritty style. Yet it also seems a bit out of sync with the infamous artist's other work. I think it has to do with the fact that photos are for a gym rather than a magazine or even a racy clothing line.

Nevertheless, the Terry Richardson Equinox ad campaign has not compromised his style and taste. Absolutely steamy, it demonstrates just how edgy this fitness center is, as well as what you will get out of a membership: agility, confidence and balance.