Terry Fox Foundation's #DearTerry Campaign Celebrates His Legacy
Jana Pijak — April 12, 2023 — Social Good
References: terryfox.org
The Terry Fox Foundation recently opened registration for its 43rd annual run, and launched its #DearTerry campaign in support of cancer research while celebrating Terry's lasting legacy. Participants can now register for the Terry Fox Run, taking place on September 17, and can further support a noble cause with a purchase of a limited edition #DearTerry shirt. The shirts are adorned with a picture of the athlete, hand-drawn illustrations of his sneakers and medal, along with text taken from letters sent to him and his family from those he inspired.
The Terry Fox Foundation's #DearTerry initiative was launched to encourages people to share how the famed runner's legacy has inspired them. People can share messages on social media channels, through mail-in letters and on the Terry Fox Foundation website, with the chance of being featured in an upcoming fall run campaign. The run campaign will also feature a custom commemorative #DearTerry poster designed by artist Mutant 101®.
The Terry Fox Foundation's #DearTerry initiative was launched to encourages people to share how the famed runner's legacy has inspired them. People can share messages on social media channels, through mail-in letters and on the Terry Fox Foundation website, with the chance of being featured in an upcoming fall run campaign. The run campaign will also feature a custom commemorative #DearTerry poster designed by artist Mutant 101®.
Trend Themes
1. Charitable-run Campaigns - Creating more engaging and interactive charity-run campaigns can help increasing donations for cancer research.
2. Social Media-based Fundraising - Creating social media platforms and activities that integrate with charitable runs can result to a wider reach and higher participation levels.
3. Custom Commemorative Merchandise - Designing and offering unique commemorative merchandise may be an effective way to not only honor legacy but also raise more funds for cancer research.
Industry Implications
1. Non-profit Organizations - Non-profit institutions can take advantage of creative approaches, such as integrating engaging social media activities or designing custom merchandise, to increase participation levels and raise more funds for their causes.
2. Athletic Apparel Industry - Creating custom sports merchandise to commemorate athletes can be an innovative way to celebrate their legacy and heighten brand awareness.
3. Cancer Research Industry - Partnering with charity-run campaigns such as the Terry Fox Run can be a meaningful and impactful way for Cancer Research Industries to raise funds and awareness for their efforts.
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