Wine is often thought of as a sophisticated beverage, but plenty of people buy it to enjoy it in a much more leisurely manner. Terra Andina Wine packaging appeals to this crowd of consumers who are happy to make less scrutinizing decisions and to simply enjoy the alcoholic grape-derived drink.
YG Design of Argentina won the 2013 Bronze Pentaward for this branding scheme. The relaxed image was sought to entice the American and Canadian markets as a line of informal labels. The stickers on each of the vino varieties have been illustrated with soft images and marked with handwritten typefaces. Terra Andina Wine packaging is approachable for people who are keen on flavor but who aren't too fussed about the details.
Relaxed Beverage Branding
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