Tequila Herradura's Design is a Stroke of Luck

By: Vasiliki Marapas - Oct 16, 2014
References: herradura & thedieline
Luck may not be the first thing you think of when you consider tequila -- in fact, you may be more inclined to recall bad decisions and regret -- but the design for the latest Tequila Herradura collection is centered around the symbol of none other than the proverbial lucky horseshoe.

The tequila is bottled in small glass containers embossed with a horseshoe, which again appears on the matte box. Speaking of the Colección de la Casa, Reserva 2014, the brand explains, "This limited edition tequila is aged to perfection in charred American oak casks for eleven months."

The tequila is then aged in single malt scotch casks for an additional three months before they are finally bottled and distributed.